Built in the field. refined in the fire

Tim Cheever – Founder, Tag Up Business Strategies

With over 20 years of hands-on experience in business, executive leadership and entrepreneurship focused within construction, production, fabrication, and operations, Tim Cheever has built a career on one core belief: most business breakdowns come from the top—not the team. His journey began in the trades, working his way up from the bottom through grit, discipline, and a relentless drive to understand how things work—not just in the shop or on the jobsite, but inside people, processes, and leadership.

Tim’s strength lies in bridging the gap between executive vision and frontline execution. Whether you were raised in the classroom or in the trenches, Tim knows how to speak both languages. He’s walked in both worlds, making him uniquely capable of identifying blind spots that stall growth, kill morale, and waste money.

Through his company, Tag Up Business Strategies, Tim helps businesses fix the unseen problems holding them back. From sales systems and leadership coaching to operations strategy and team alignment, he’s known for cutting through noise and delivering real, actionable solutions. Tim doesn’t believe in fluff or cookie-cutter programs—he builds tailored plans that speak to the people doing the work and the leaders trying to make it better.

Drawing from his background as a high-level athlete, Tim views business like a competitive sport: those who do the work off the field, refine their swing, and study the game are the ones who win. Whether your business needs to take a step back and tag up or swing for the fences, Tim’s mission is simple—help you hit hard, run smart, and love the game again.

"One Base At A Time"

At Tag Up, we’re not chasing revenue at all costs—we’re building something deeper: legacy, leadership, and lasting impact. Our mission is to help business owners lead with purpose, build with clarity, and grow without burning out. We believe you don’t need to exploit your team or grind yourself into the ground to succeed. You just need better systems, honest communication, and the courage to confront what’s not working.

We help identify the inefficiencies hiding in plain sight—the slow leaks, the costly habits, the well-intended strategies that no longer serve you. We offer everything from top-level strategy sessions to immersive, ground-floor engagement with your team. We listen, we dig in, and we give you the unfiltered truth your company needs to hear—but often can’t say.

Because the truth is, most companies suffer from a breakdown in communication. Employees stay quiet. Owners stay defensive. And that gap grows wider every day. Tag Up exists to bridge that gap—to get our hands dirty, find the real friction points, and help you transform them into strengths.

This isn’t theory. It’s lived experience. It’s years of grinding, learning, coaching, and building. And now it’s yours to leverage.

So lace up. Let’s get to work.

Let’s not overcomplicate it. Every business is different, and so is every solution. That’s why we offer flexible engagement options—hourly, a la carte, or retainer-based—depending on how deep you want us to go.

We can keep it light with a one-time consulting session, or we can go all-in—digging through your books, systems, operations, IT, and internal communication flow. We’ll go as far as you want to take it.

Here’s the starting point:

Step 1: The Initial Consult (4-hour minimum)

We start with a one-on-one interview. You tell us what’s not working—your frustrations, pain points, roadblocks, whatever’s holding you back. If there are key players involved, we’ll talk to them too. You’d be surprised what people will say when it’s not their boss asking the questions.

Step 2: Discovery & Diagnosis

We take what we learn, dig in, and start identifying where the breakdowns are happening—whether it’s in process, communication, leadership, or structure. Then we propose a path forward.

Step 3: Build the Plan

From here, you decide how deep you want to go. We can tackle specific issues or build a full strategic blueprint for your team and your business. You stay in control of the scope and direction.

What You Should Know:

We’re not here to nickel-and-dime or sell you fluff. We’re here to be a long-term resource—someone you can call when the wheels start to wobble or the next big growth phase begins. We do this because we love the work, we believe in people, and we know how to fix broken systems without breaking your team.

Let’s start with a conversation—and go from there.